Aneri Shah Studios. ASS for short. A multidisciplinary production house telling bold, raw, comedic stories about love, sex, connection, and identity through a South Asian woman’s lens.

We develop documentaries, video podcasts, TV series, and emotionally intelligent voice characters designed to surface the confessions, contradictions, and uncomfortably raw truths that make us human. Stories that travel across big screens, little screens, audio feeds, and the spaces in between. 

Founded by writer, comedian, filmmaker, and tech entrepreneur Aneri Shah, the studio brings together cinematic storytelling with emerging technologies to create narratives about women who are complex, flawed, hilarious, culturally specific, and fully human - expanding who gets to take up space.

Not Quite | Podcast

A space with no limits for the misfits, the artists, the perpetual reinventers, and public figures whose headlines rarely reflect their truth.

Where creatives, entrepreneurs, deep thinkers, and cultural icons unpack the gap between how they are perceived vs. who they actually are.

Because most people…are not quite what you think.

Lives on Apple, Spotify, YouTube, Instagram, and TikTok, and Substack.

Not Quite | TV Series

A Brooklyn-based podcaster in her mid-thirties comes out, blows up her long-term relationship, and starts choosing curiosity over certainty. Herself over her parents. Meanwhile, her best girlfriend in a “perfect on paper” marriage questions her own choices.

Not Quite is a half-hour dramedy following two South Asian women who continuously realize their most defining relationship might be with each other.

Blends the confessional intimacy of Fleabag with the psychological depth of I May Destroy You and the friendship dynamics of Broad City.

Pilot written. Currently packaging.


A slice-of-life feature documentary intimately following 6 South Asian and Black women emergency medical physicians throughout the early days of the pandemic in New York. Acquired for distribution.

Join our community to get notified when we release.

I’m Doing My Job | Film

It brought a lot of different emotions including tears. These young women you have documented and so many others that I know personally, lived through a nightmare that few knew about. This documentary tells so much more about them in addition to their challenges during the pandemic. Women in general, and moreso, brown and black women will need to continue to be stronger and raise their voices to be heard. 
— Early Viewer

GABBY

A voice-driven character blending narrative craft, comedic timing, and AI . Designed to reveal intimate musings, humorous confessions, and raw truths. Our proprietary inaugural voice persona. An extension of our studio’s commitment to putting even more human moments in storytelling.

Ready to build one for your studio, development team, consultancy, or brand to unlock juicy audience insight?

Aneri Shah is a writer, actor, filmmaker, and tech entrepreneur with big feelings about love, sex, and connection.

She's spoken at Cannes Lions, Vimeo, and AdWeek. She's performed stand-up at Laugh Factory, Gotham Comedy Club and Eastville. She spent a decade building video technology platforms used by hundreds of brands and thousands of creators. Her narrative work has been featured in Times of India, Shoutout LA, Soho House, and Portland Film Festival.

She can do a lot of things. What she couldn't do was find stories about queer, French-speaking, lacrosse playing, South Asian women like her on the big screen.

Despite South Asians making up nearly 25% of the global population, South Asian women make up just .2% of on-screen time in Hollywood . She built ASS to change that.